Eliminate Buzzwords to Clarify Your Message

I was working with a client recently on some of his marketing copy. The piece was already written; I was providing an editorial eye and suggestions for improvement.

The piece sounded good, but one problem popped up several times throughout the copy, a problem that I’ve encountered frequently when editing pre-written copy.


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Friday Fun: The Worst Cover Letter Ever Written

Very wrong
DISCLAIMER: What I am about to present to you will be unpleasant. Side effects may include migraine, shortness of breath, and suicidal thoughts… if you’re an editor, that is. Continue at your own risk.

What you are about to read is an actual cover letter submitted for a full-time job – a job in the company’s communications department. It’s not just bad; it could be mistaken for spam if it hadn’t arrived with a completed application and a résumé. Check it out:

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Give Your Writing More Oomph with Active Voice


Here’s a quick and simple tip to inject more energy into your writing: Use active voice.

First, let’s address the difference between active and passive voice.

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Did You Know This Surprising Statistic about Proofreading?

Besides the fact that your friends will make fun of you mercilessly on Facebook, did you realize that 54% of employers would think twice about hiring you if you make spelling and grammar mistakes in your tweets and posts?

Your Best Bet for Getting More Web Traffic

Watch for heavy traffic
More visitors are probably getting to your site through the articles you publish there rather than coming directly to your homepage.

According to an article on the Neiman Lab website (an article I found through one of my news feeds, not from visiting their homepage, by the way), the so-called side door – meaning an article or blog – is becoming more important than a site’s front door.

Though this analysis focused on the journalism industry, the lessons learned can be applied to any business website.

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Web Slang-isms Given Dictionary Status

new dictionary words
Now you can tell your friends about your ridic weekend with your tweeps when you were photobombing young couples on a date night (lolz!) without sounding like a total douche.

How can this be? you ask.

The Oxford Dictionaries Online officially recognized a bunch of words used primarily in the web-realm. They’ve been around for a while, so you probably know a lot of them. But now even the dictionary says they’re legit.

Here are a few that made the cut:

Know Your Idioms: Beg the Question

Know your Idioms
I’ll admit I had to look up the definition of this idiom just now. But I did know what it doesn’t mean.

So let’s start with that and then figure out what it does mean together.

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