The Easiest Way to Earn New Business

You snooze, you lose.

Have you heard that saying that goes “90 percent of success is just showing up”?

In the business world, ignore that saying at your own risk! Here’s a little story for you.

I’m looking to outsource some administrative work that I don’t have time or inclination to do. I got a couple of referrals and reviewed their websites. One was a lot nicer than the other. The organization was cleaner, and it had better information about services.

Judging on looks alone, I knew what my choice would be.

But I’ve also heard this other saying: “Looks can be deceiving.”

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Why Business Copywriting Requires a Copywriter

Business copywriter needed

“Almost everybody in the advertising business will tell you that there are more efficient ways to influence the consumer than writing copy.

But here’s something else that almost everybody agrees on: It has gotten harder and harder to build brand, move merchandise, convey a message, leave a lasting impression.”

– Michael Wolff, award-winning writer and contributor to Vanity Fair

Though it seems to state the obvious, the assertion that copywriting requires a copywriter is not a widely believed principle.

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