About
You know when you send an angry email or text message and it’s only the moment you press SEND that you realize you misspelled the word idiot?
Oops.
You just lost all credibility with your antagonist.
Business communication is much the same way.
Of course, I hope you don’t have antagonists in the business world. But you wouldn’t believe how many grammar nerds (myself included) are out there. Just read the comments section on any grammar-related blog post. 100 comments minimum, all griping that their boss, brother, colleague, cube-mate, niece or neighbor can’t learn the difference between “it’s” and its.”
Those people are also visiting your website and reading your brochures. They aren’t hunting for mistakes, but when they find them, they take notice. And they roll their eyes.
Even people who aren’t die-hard grammar police notice errors and inconsistent messages in your communication. It hurts your credibility.
A good editor can fix minor flaws in a flash. But the problem might be deeper than that.
Here’s where I come in.
As a pro wordsmith for more than a decade and a lover of language from the time I learned to read, I’ve been playing with words for quite some time. These days, I organize them into compelling stories to help people just like you solve their writing problems.
That’s my philosophy: Stories – well-crafted, engaging, passionate ones – help people relate to one another. Understand one another. Trust one another.
And trust is the most important aspect of business success.
To get there – to earn trust from your audience – you tell your stories. You establish authority. You write, you create, you explain, you show. Over and over and over.
It takes time, and it gets exhausting.
If you’ve run out of words, or just can’t find enough time to put pen to paper, contact me.
Why is that a good idea?
I am a journalist, a marketing communicator, a blogger and a storyteller. Working full-time for other businesses, I’ve been an editor for several newspapers, I’ve run a magazine, and I’ve written all things multimedia for a marketing department. I’ve written e-newsletters, email blasts, blog posts and website copy. I’ve written press releases, brochures and holiday cards.
I established my own writing and editing business in early 2010. Ever since, I’ve written and edited for a variety of clients with different needs. I’ve interviewed authors, chefs and CEOs of multimillion-dollar businesses. I’ve delivered stories in a matter of days to rescue editors on deadline. Hard news, persuasive articles, tweets or email auto-responders, no job is too small or too large. I love a challenge.
You never know who’ll be reading. Put your best words forward every time. Email me at ashley@ashleyfesta.com to schedule your free consultation.
Affiliations and Accomplishments
Master’s degree in English with concentration in Communication Arts
Board member for the Association for Women in Communications (AWC) San Antonio Professional Chapter – current Social Media Chair
- I increased the AWCSA Facebook following by more than 40% in my first 6 months as Social Media Chair
- When I served as AWCSA Student Liaison in 2009, AWCSA earned the AWC National Chapter award for Outstanding Student Chapter Programming
Member of the Public Relations Society of America (PRSA)
Multiple headline writing awards
